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At Green Case we are passionate about making tourism a force for good in the world.

We work with a range of travel brands, national and local destinations, attractions and hotels and accommodation providers to improve and communicate their sustainability.

Creating plastic-free zones at Yr Wyddfa (Snowdon)

Plastic reduction

Client        Eryri (Snowdonia) National Park Authority

Location   North Wales


Green Case Consulting joined Travel Without Plastic and local agencies in a scoping study to explore the possibility of creating plastic-free zones in Eryri (Snowdonia) National Park, and how these might be implemented.

Litter and plastic waste on Yr Wyddfa (Snowdon)

Litter has been a concern on Yr Wyddfa for years, exacerbated by the widespread increased use of single-use plastics, which generate particularly unsightly and environmentally problematic waste.

The national park suffers from a significant amount of rubbish. Not all of it goes into bins, and most is not recycled. The remote nature of the mountain carries its own distinct challenges, including the difficulties of supply to the summit cafe; the slower degradation rate of biodegradables in colder temperatures; and lack of water refill sites.

The National Park Authority was keen to continue steps taken to reduce and eventually eliminate plastic waste, helped by a positive policy environment, not least the Well-being of Future Generations (Wales) Act 2015.

Analysis and research to surface key issues and best practice

Green Case worked with local experts to analyse the current situation. Key stakeholders from businesses and local residents to Partneriaeth Yr Wyddfa (the Snowdon Partnership) were engaged and consulted via surveys and interviews. The results highlighted overwhelming support for greater action on litter, especially plastic litter.

Original research and literature reviews were undertaken to pinpoint best practice. National Park managers overseas provided valuable insight into their own experience and journey with rubbish management and plastic reduction. Best practice in 'nudge' theory was also determined and local tourism businesses were audited to assess single-use plastic consumption, with training and assessment tools provided to support reduction.

Pathway to a plastic-free mountain

There is no single solution to the problem of plastic on Yr Wyddfa, but effort and resources directed towards key areas can make a positive change. There is a need to focus not just on litter removal - the 'traditional' approach - but also on prevention.

Collaboration with local authorities and key stakeholders, and co-ordination of litter reduction efforts by dedicated resources at Eryri National Park, are key to success. Education of the next generation via resources for schools as well as clear Be prepared messaging to visitors are other vital planks in Yr Wyddfa's journey towards plastic-free.

Identification of sustainable tourism certifications suitable for The Bahamas

Sustainable tourism certification

Client        Inter-American Development Bank and the Bahamas Ministry of                                 Tourism

Location   The Bahamas

Green Case led an international team of consultants to identify the most suitable sustainable and climate resilient tourism certification for tourism service providers in The Bahamas. Commissioned by the Inter-American Development Bank and The Bahamas Tourism Development Corporation, the project aimed to build upon an existing Bahamian strategic focus on moving towards a more sustainable tourism industry. 

The project included a comprehensive analysis of current tourism to The Bahamas followed by wide-ranging stakeholder consultation through a mix of in depth interviews and surveys to identify the aspects of sustainability that most concerned stakeholders. Multi-Decision Criteria Analysis was then used to select the best fit sustainable tourism certifications for relevant Bahamian tourism service providers, from hotels and guesthouses to tour operators.

Transforming tourism to The Bahamas through sustainable tourism certification

Sustainable tourism certification is a key ingredient in a transition to greater sustainability and resilience for The Bahamas. It can help reduce current high levels of tourism expenditure leakage; underpin social and environmental changes which benefit citizens, businesses, and tourists; and spread tourism benefits across the country.

Investigating geotourism opportunities in the Federated States of Micronesia


Client        The Waitt Foundation

Location   The Federated States of Micronesia


Marine conservation non-profit The Waitt Foundation appointed Green Case to lead an investigation into the suitability of the Federated States of Micronesia (FSM) for geotourism development.

Geotourism and the FSM - possibilities and pitfalls

Geotourism sustains or enhances the distinctive geographical characteristics of a place - its environment, heritage, aesthetics, culture, and the well-being of its residents.

The FSM's remote location, rich natural assets, and distinct culture were recognised by the Waitt Foundation as holding potential for sustainable development via geotourism. But the country's fragile and pristine natural environment and extreme vulnerability to climate change mean there is risk of significant negative impacts should tourism be unplanned or mismanaged.

Green Case carried out consultation with stakeholders including government officials and business owners to understand views on tourism opportunities and challenges locally. These views were considered alongside successful examples and best practices in geotourism from other destinations.

Crafting a unique brand vision and mission

The project identified a range of opportunities for the FSM, building on archaeological heritage such as Nan Madol; the pristine underwater environment; and the strong family and kinship ties which make the country well-suited to the development of community tourism. To bring these elements together a unique brand vision and mission were articulated and a roadmap to success set out.

Sustainable tourism strategy development for Virgin Atlantic

Sustainable tourism strategy

Client        Virgin Atlantic

Location   Worldwide


Virgin Atlantic contracted Green Case to carry out a comprehensive strategic review of tourism created and facilitated by its holiday arm, and improve sustainability throughout its tourism operations.

Changing business for good through sustainable tourism strategy development

In keeping with the Virgin Group's strategic purpose to change business for good, Virgin Atlantic were keen to make improvements to their supply chain to achieve greater sustainability. The global nature of Virgin Atlantic's business, encompassing ground operations in multiple holiday destinations from high-income countries to Small Island Developing States, made this a sizeable and all-encompassing task.

Working closely with Richard Branson's team and reporting directly to Virgin Atlantic's Board of Directors, Green Case carried out an extensive analysis of Virgin's tourism operations and their impact globally, highlighting and addressing key risk areas.

Making and embedding improvements to the sustainable supply chain

Green Case identified and oversaw the implementation of multiple supply chain Ipments, including:

 - developing policies on sustainability and animal welfare

 - addressing modern slavery risk

 - devising and carrying out training for purchasing staff on sustainable supply chain management

 - project managing the integration of sustainability certifications into the supplyl chain

 - contributing to Virgin Atlantic's annual sustainability report

 - developing and undertaking due diligence for new non-profit partnerships

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