ABOUT
Green Case is a sustainable tourism consultancy dedicated to making tourism a force for good in the world. Green Case works with destinations, travel companies, visitor attractions and accommodation providers to improve their environmental impacts and benefit the communities in which they operate.
We offer expert services in:
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strategic planning
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sustainable development
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stakeholder relations
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consumer engagement
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risk management
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training design and delivery
OUR TEAM
Ally Dragozet - Sea Going Green
Sustainable Tourism and Marine Science Expert
Ally is the Founder and CEO of Sea Going Green, an environmental consultancy dedicated to protecting, preserving and restoring marine and land ecosystems, with extensive knowledge and practical experience in sustainable tourism. Green Case and Sea Going Green have partnered on a range of large projects for clients including the Inter-American Development Bank, the Waitt Foundation and Six Senses.
Ally has a degree in Environmental Biology from the University of Toronto and the National University of Singapore, and an MSc in Limnology & Oceanography from the University of Amsterdam.
Judi Clarke
Climate Change Expert
Judi is a climate change adaptation specialist and environmental management consultant with over 20 years' experience n the Caribbean. Judi spent 6 years as Caribbean Regional Director at the UN Environment Programme's non-profit CARIBSAVE Partnership.
For Green Case, Judi leads on climate change environmental management, including vulnerability assessments, environmental impact assessments, and adaptation strategies.
Judi holds a Bachelor's degree in Economics and Management and an MSC in Natural Resource Management with specialisation in Climate Change from the University of the West Indies. She spent two years studying climate change impacts and adaptation in the Caribbean as an Academic Research Fellow at the Tyndall Centre for Climate Change at the University of East Anglia, UK
Phil Bloomfield
Director of Operations
Phil is a travel and tourism communications and PR veteran, having worked both client and agency side across a variety of destination, accommodation, airline and tour operator brands in his 25-year career. Phil headed Virgin Holidays' Corporate Communications team for 5 years and has led global PR teams for Cheapflights and dnata Travel (part of the Emirates Group).
Phil leads Green Case's work on sustainability messaging, communications and promotion. He has been listed twice in PR Week's 150 Most Influential People in PR and is a winner of the Chartered Institute of PR's Best Internal Communications Campaign award.
Jo Hendrickx - Travel Without Plastic
Tourism Waste Management Specialist
Jo is Founder and CEO of Travel Without Plastic and works with travel and accommmodation providers worldwide to make their operations more sustainable and ethical. Jo spent seven years as sustainable destinations lead at Thomas Cook, introducing the 'Local Label' to designate and promote more sustainable excursions in over 40 destinations.
Jo is an expert in sustainable procurement and contributed to the World Travel and Tourism Council and UN Environment Programme's 2021 Rethinking Single Use Plastic Products in Travel and Tourism report. She holds an MSc in Sustainable Tourism Management from Leeds Beckett University.
Carol Hay
Tourism Industry and Inclusion Expert
Carol is an international travel and tourism professional specialising in destination branding and marketing, and sustainable and resilient tourism development. Carol was Director of Marketing UK & Europe for the Caribbean Tourism Organisation for 10 years, and has worked extensively in destination marketing and management, sustainable tourism development and community development. She is a strong advocate for diversity, equality and inclusion in the tourism, travel and hospitality sectors.
Carol is a trained coach, mentor and trainer and lectures in Business and Tourism Management at the Global Banking School at Canterbury Christ Church University. She won a Celebrating Her award for Tourism Resilience from the International Organisation for Peace through Tourism in 2023.
Rachel McCaffrey
Founder
Founder of Green Case Consulting, Rachel has over 20 years' experience in developing and embedding sustainability and corporate responsibility programmes for international travel brands. Rachel was Head of Global Sustainability for Virgin Holidays for 10 years, and has developed sustainable tourism and community strategies for corporates such as STA Travel and G Adventures as well as for destinations including Portugal, the Bahamas and the Federated States of Micronesia.
Rachel has been instrumental in the development of a number of globally significant sustainable tourism tools and certifications including the Travelife for Tourism Accommodations; the European Tourism Indicator System; Let's Reduce Single-Use: A Plastics Reduction Guide for Hotels; the ABTA Global Guidance on Animal Welfare in Tourism; and the European Travel Commission's Sustainability Implementation Handbook for National Tourism Organisations.
Rachel has a BA in Geography with Marketing and Communications from London Guildhall University and an MSc in International Tourism Policy from London Metropolitan University.
Marta Fernandez
Sustainable Hospitality Expert
Sustainable hospitality and operations expert Marta has extensive management and operational experience in hotels, resorts and events. Marta spent 6 years as Group Operations Manager for Virgin Limited Edition, Virgin's collection of luxury hotels and resorts. She speclalises in sustainable and regenerative strategies for the hospitality sector.
Marta has a degree in Modern Languages - English and German from the University of Lisbon and an MSc in Hospitality with Tourism Management from the University of Birmingham.
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