ABOUT
Green Case is a sustainable tourism consultancy dedicated to making tourism a force for good in the world. Green Case works with destinations, travel companies, visitor attractions and accommodation providers to improve their environmental impacts and benefit the communities in which they operate.
We offer expert services in:
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strategic planning
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sustainable development
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stakeholder relations
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consumer engagement
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risk management
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training design and delivery
OUR TEAM
Kennedy Pemberton
Director of Operations
Sustainable tourism strategist Kennedy has a wealth of experience in sustainable tourism planning, development and management across the Caribbean. Kennedy's work includes developing and driving implementation of the Association of Caribbean States Sustainable Tourism Work Programme, and creating sustainable tourism products for the Caribbean Tourism Organisation.
Kennedy holds a BSc in International Tourism Management with Marketing from the University of the West Indies and an MSc in Tourism Development from the University of Surrey, UK.
Phil Bloomfield
Communications Expert
Phil is a travel and tourism communications and PR veteran, having worked both client and agency side across a variety of destination, accommodation, airline, and tour operator brands in his 25-year career. Phil headed Virgin Holidays' Corporate Communications team for 5 years and has led global PR teams for Cheapflights and dnata Travel.
Phil leads Green Case's work on sustainability messaging, communications and promotion. He has been listed twice in PR Week's 150 Most Influential People in PR and is a winner of the Chartered Institute of PR's Best Internal Communications Campaign award.
Judi Clarke
Climate Change Expert
Judi is a climate change adaptation and resilience specialist with over 20 years' experience in the Caribbean. Judi spent 6 years as Caribbean Regional Director at the CARIBSAVE Partnership, a global not-for-profit organisation established in 2008 as a partnership between the Caribbean Community Climate Change Centre and the University of Oxford.
For Green Case, Judi leads on work involving the review and development of climate change adaptation policies and strategies; climate change vulnerability assessments; gender mainstreaming; and environmental impact assessments.
Judi holds a BSc in Economics and Management and an MSc in Natural Resource Management from the University of the West Indies. She was a Visiting Research Fellow at the Tyndall Centre for Climate Change at the University of East Anglia, UK, where she co-authored Surviving Climate Change in Small Islands: A Guidebook.
Ally Dragozet
Sustainable Tourism and Marine Science Expert
Ally is the Founder and CEO of Sea Going Green, an environmental consultancy dedicated to protecting, preserving and restoring marine and land ecosystems. Ally has extensive knowledge and practical experience in sustainable tourism. Green Case and Sea Going Green have partnered extensively on large projects for clients including the Inter-American Development Bank, Six Senses Resorts and the Waitt Foundation.
Ally has a degree in Environmental Biology from the University of Toronto and the National University of Singapore, and an MSc in Limnology & Oceanography from the University of Amsterdam.
Jo Hendrickx
Tourism Waste Management Specialist
Jo is Founder and CEO of Travel Without Plastic and works with travel and accommmodation providers worldwide to make their operations more sustainable and ethical. Jo spent seven years as sustainable destinations lead at Thomas Cook, introducing the 'Local Label' to designate and promote more sustainable excursions in over 40 destinations.
Jo is an expert in sustainable procurement and contributed to the World Travel and Tourism Council and UN Environment Programme's 2021 Rethinking Single Use Plastic Products in Travel and Tourism report. She holds an MSc in Sustainable Tourism Management from Leeds Beckett University.
Carol Hay
Tourism Industry and Inclusion Expert
Carol is an international travel and tourism professional specialising in destination branding and marketing, and sustainable and resilient tourism development. Carol was Director of Marketing UK & Europe for the Caribbean Tourism Organisation for 10 years, and has worked extensively in destination marketing and management, sustainable tourism development and community development. She is a strong advocate for diversity, equality and inclusion in the tourism, travel and hospitality sectors.
Carol is a trained coach, mentor and trainer and lectures in Business and Tourism Management at the Global Banking School at Canterbury Christ Church University. She won a Celebrating Her award for Tourism Resilience from the International Organisation for Peace through Tourism in 2023.
Rachel McCaffrey
Founder
Founder of Green Case Consulting, Rachel has over 20 years' experience in developing and embedding sustainability and corporate responsibility programmes for international travel brands. Rachel was Head of Global Sustainability for Virgin Holidays for 10 years, and has developed sustainable tourism and community strategies for corporates such as STA Travel and G Adventures as well as for destinations including Portugal, the Bahamas and the Federated States of Micronesia.
Rachel has been instrumental in the development of a number of globally significant sustainable tourism tools and certifications including the Travelife for Tourism Accommodations; the European Tourism Indicator System; Let's Reduce Single-Use: A Plastics Reduction Guide for Hotels; the ABTA Global Guidance on Animal Welfare in Tourism; and the European Travel Commission's Sustainability Implementation Handbook for National Tourism Organisations.
Rachel has a BA in Geography with Marketing and Communications from London Guildhall University and an MSc in International Tourism Policy from London Metropolitan University.
Marta Fernandes
Sustainable Hospitality Expert
Sustainable hospitality and operations expert Marta has extensive management and operational experience in hotels, resorts and events. Marta spent 6 years as Group Operations Manager for Virgin Limited Edition, Virgin's collection of luxury hotels and resorts. She speclalises in sustainable and regenerative strategies for the hospitality sector.
Marta has a degree in Modern Languages - English and German from the University of Lisbon and an MSc in Hospitality with Tourism Management from the University of Birmingham.
Chrissie Beck
Sustainable Events expert
Chrissie is an events sustainability expert with over 20 years' experience in the international live events and conferences industry. Chrissie has led multiple internal and external events and experiences ranging from conferences and press stunts at Virgin Atlantic to global launches and stakeholder celebrations at Shell.
For Green Case, Chrissie leads on event sustainability, including measuring the carbon and waste impacts of large scale and mass participation events, and creating strategies and plans to reduce environmental impact.
Chrissie's qualifications include Sustainability Essentials for Business, and Sustainability Studies, from the University of Cambridge Institute for Sustainability. She is accredited to implement ISO 14001: Environmental Management Systems, and ISO 20021: Event Sustainability Management Systems, and lectures on sustainability for The Event Academy.